For Retailers

Our aims


At this time the internet offers customers more choice than ever before, but because of the way search engines and internet advertising works, it often seems that there is only a handful of very large shops available.


By maintaining an active social media campaign Nation of eShopkeepers aims:



  • To raise awarness amongst internet customers of independent, UK online shops.


  • To give small online shops a voice and presence on the internet.


  • To highlight the great range and variety of products offered by these shops.


  • To show that small online retailerss are professional businesses that offer great, reliable customer service.


  • To show customers that they have a real choice when shopping online.




Nation of eShopkeepers


The Nation of eShopkeepers is an informal federation of independent retailers formed with the aim of promoting our online shops.


One of the biggest challenges faced by someone running a small online shop is getting their shop noticed; large companies with huge resources are able to monopolise search engines and online advertising so that small shops may not be noticed even if they offer a better deal for the customer.


Nation of eShopkeepers aims to help small retailers who sell from thier own websites or on marketplaces like eBay and Etsy to work together to promote themselves. By a co-ordinated social media campaign, cross promotions and so on, each shop can reach far more people than they could on their own.


We recently started our Online High St: by collecting together in one place we make it easier for customers to find our shops. There is no charge for membership, if you would like more information about becoming a member please email


We also have an active and friendly forum for members with information and advice on most aspects of online retail from SEO and running a website to trading on the larger marketplaces.


Interested in joining?


There is no charge for membership and it is open to any small, online shop which is registered as a business in the UK.


If you run an indie retail website or if you trade on a marketplace like eBay or Amazon and would like further information please email:



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